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Korean Skincare Brands Part 1: ENPRANI

(Korean actress Park Shin Hye for Enprani)

Noticing the growing popularity of Korean skincare and cosmetics? Don’t be surprised! Korean products are formulated for Asian skin needs and are often more suitable (and less pricey!) than Western departmental or drugstore brands. Customers also love how Korean brands are increasing the infusion of natural ingredients such as volcanic clay or green tea and reducing use of artificial dyes and fragrances.

In this series, we delve into various Korean skincare brands to share what’s behind the names T&L carries.

Beyond Korea’s well-knowns like Laneige, The Face Shop, Skinfood, and Innisfree, we bring you a quietly expanding brand, ENPRANI. We love its focus on maintaining youthful, healthy skin through high-quality product lines, a motto that is gradually garnering worldwide interest. Although ENPRANI has not quite gained the limelight it deserves, its simple and refined appeal resonates clean, clear skin and natural beauty. Our verdict: a gem yet to be made popular.

Interesting facts you probably didn’t know about ENPRANI:

1. Despite being in the market for over 15 years, it doesn’t own an official website in English...yet. (Try Googling to find one!)

2. It was co-created by Samsung and CJ Group. No wonder nature and science meet in this cosmetics venture!

3. It is a brand endorsed by Korean actress Park Shin Hye, best known for her lead role in the 2013 drama The Heirs and 2015’s Pinocchio.

4. Its commercial that began with, “Twenty-seven, an age neither too young nor too old,” attained the rare achievement as a Korean finalist in the 2001 New York Festival Awards (a world-leading advertising competition).

In addition to its cosmetic and bodycare lines designed to keep aging at bay, ENPRANI has launched skincare products including its popular Moist Foam Cleanser and the Super Aqua Capture Series featuring skin toner, emulsion, and a capture cream set aimed toward maintaining youthful suppleness and skin nutrition. Check them out—you won’t be disappointed!


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